Welcome to an eclectic stroll through the mind of Gennefer Snowfield, meandering along observations on branded entertainment and interactive strategy with quick stops at innovations in experiential marketing, reviews of TV, film and web series, and sometimes a sudden, unexpected turn at the intersection of insight and rant. From lengthy commentary to video snippets to syncopated narratives, this blog is a home for sharing, venting and a hearty helping of digital discovery.

 
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Space Truffles Entertainment Auctioning Web Series to the Highest Brand Bidder

by Gennefer Snowfield on 12/16/2009 04:18 0 comments , 488 views
Categories: Digital Strategy, Web Series Promotion, Product Placement, Branded Entertainment
Tags: gennefer snowfield, branded entertainment, web series, web tv, space truffles entertainment, showbizzle, advertising, brand integration, pink the series, brand in entertainment, after judgment, who shot mamba
I’m beyond thrilled to announce that three of Space Truffles Entertainment’s web series clients are going to be featured as part of the first ever brand auction, hosted by Brand in Entertainment, alongside major film and TV properties such as Showtime’s “Weeds” and upcoming films like “Henry’s Crime” starring Keanu Reeves and James Caan. This exciting opportunity is in partnership with Brand in Entertainment, the premiere brand integration ...
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Mobile Web Series: The Network In Our Pockets

by Gennefer Snowfield on 11/25/2009 00:46 0 comments , 129 views
Categories: Mobile Series, Web Series, Digital Storytelling
Tags: gennefer snowfield, branded entertainment, web series, space truffles entertainment, branded content, transmedia, mobile series, mobile content, digital storyelling, augmented reality, arg, gaming, smartphones
Developing digital content is much different – and often times infinitely more challenging – than creating traditional entertainment. You often have a less focused audience with multiple tabs, ads and videos competing for their attention, and even with recent reports touting longer form consumption on the rise, you still have a smaller amount of time to compel your audience and develop your characters.
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