Welcome to an eclectic stroll through the mind of Gennefer Snowfield, meandering along observations on branded entertainment and interactive strategy with quick stops at innovations in experiential marketing, reviews of TV, film and web series, and sometimes a sudden, unexpected turn at the intersection of insight and rant. From lengthy commentary to video snippets to syncopated narratives, this blog is a home for sharing, venting and a hearty helping of digital discovery.

 
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Space Truffles Entertainment Auctioning Web Series to the Highest Brand Bidder

I’m beyond thrilled to announce that three of Space Truffles Entertainment’s web series clients are going to be featured as part of the first ever brand auction, hosted by Brand in Entertainment, alongside major film and TV properties such as Showtime’s “Weeds” and upcoming films like “Henry’s Crime” starring Keanu Reeves and James Caan. This exciting opportunity is in partnership with Brand in Entertainment, the premiere brand integration ...