This exciting opportunity is in partnership with Brand in Entertainment, the premiere brand integration company, specializing in seamlessly weaving products into TV and film in ways that create memorable experiences for consumers while driving measurable business value for brands.

With Space Truffles Entertainment’s focus on organic brand placement and web series sponsorship, we will be helping to expand their digital offering with inclusion of the following web series in their Inaugural Integration Auction:

After Judgment :: Produced by Captain Films, Distributed on Koldcast TV (including TiVo) and numerous portals including Blip.TV and Metacafe. This multi-Streamy nominated scifi webseries takes place in a post apocalyptic world unlike any other: the sun never sets, there is no power, all the children have vanished and no one left can die…it’s been this way for 100 years. Until now. This 2nd season begins with the band of survivors discovering that energy is once again possible but has once again been harnessed…but by a fanatic visionary bent on destroying their one hope for salvation- the sole child left on earth. Their desperate quest to rescue the child is fueled by this new resurgence of energy and the technology it powers, but thwarted by their impending mortality, and the now setting sun.  Series stars Joel Bryant, Tim Halling, Jim McMahon, Taryn O’Neill and Stephanie Thorpe. Written/ Created/ Directed by: Michael Davies.

 

showbizzle :: Produced by Showbizzle LLC;  Created by Charles and Lindsey Rosin (Beverly Hills 90210, Dawson's Creek). In Hollywood, there's always someone hooking up, breaking up, or screwing up all while chasing their first big break -- and they all have stories to tell. Welcome to Janey's world. Janey is a twentysomething writer, who spends her day at a hip, L.A. coffee house working on her new screenplay, but is happily distracted by visits from her friends -- emerging hollywood types: actors, directors, wannabe rockstars, etc. -- who drop in to share the messy, intimate details of their Hollywood adventures. Have you heard any good stories lately? 

 

Who Shot Mamba? ::  This epic comedic adventure in the spirit of "Airplane!" and "The Naked Gun" follows lovable dimwit Merri Sherman as he attempts to clear his name in the murder of his best friend, a charismatic talking snake named Mamba. Standing in his way is a quirky cult led by eccentric pro basketball icon Calvin Stadiums, whose obsession with a mysterious basketball known only as the Orange Roundie may hold the key to everything. Broadband motion picture stars Brian Spaeth, Stephanie Sanborn, Dominic Pace, Dylan Mooney, Bill Walton (NBA Hall of Famer), Ted Lange (The Love Boat), and Joleigh Fioreavanti (Hatchet).

 

Key brand executives and advertising agencies will be in attendance, by invitation only, to review and bid on entertainment properties. The packages we are developing for this event include in-scene integration, as well as companion branded entertainment vignettes developed exclusively for the winning brands and designed to engage and activate viewers in driving measurable return. This is not only an excellent way to help content creators secure funding for their projects, but will give brands a unique vehicle for reaching consumers.

But what I’m most excited about is how our participation in this event will help further advance and legitimize the web TV category, demonstrating the high production and narrative quality against traditional, mainstream media also being auctioned. It will also serve as further testament that investing in web series is a viable tactic for advancing marketing objectives, and it is my hope that the resulting brand campaigns will serve as a case study for web series integration done well – with quantifiable results beyond just video views.

Brian Williams, EVP of Brand in Entertainment, told me (and I quote) to give myself “a little pat on the back for having curated such outstanding web series," but the credit goes to the content creators behind them who have worked tirelessly to produce these distinctive pieces of entertainment, and I can’t wait to see brands recognizing their talents by adding lots of zeroes to their bids!

Congratulations, all, and here's to an exciting 2010!

Update: Two additional web series clients of Space Truffles Entertainment have been selected to participate in this event -- Hedge Fund and My Profile Story.

Hedge Fund :: This is a comedy you're not likely to see the likes of anytime soon; a hilarious romp into the enigmatic world of a hedge fund.  Well, sort of.  In the wake of the economic collapse, Claude S. Dutchy, LLC has opened it's doors for business as the only hedge fund on the gritty, fashionable streets of Brooklyn.  Only one problem.  Nobody seems to know what a hedge fund is.  Spearheaded and blinded by CEO Claude Thornbush (Tyler Evans), the partners chase investors and ideas throughout the city, like monkeys into trees, in their never ending quest to risk very little for a chance to make it very big.  All they have to do is "hedge it."

My Profile Story :: This live action, interactive comedy web series centers around college student “Jenny” (Lisa Schwartz) who constantly updates her Facebook/MySpace-like profile page, but whenever she logs off, her entire profile comes to life including her online avatar, her “top friends”, the advertisements, and more. The characters will have their hands full with Jenny’s promiscuous boyfriend situations, bickering about who should be the #1 friend, as well as their friendships being put to the test. My Profile Story is ripe with social satire about the drama that exists in today’s generation, who are obsessed with social networking, and seeing how their actions online have consequences in their real lives. The series also includes a fully functioning micro-site of the fictional “MyProfileStory.com” which will serve as its very own social network for fans of the show, where viewers can sign up to befriend and interact with the characters.

My Profile Story

Update 2: A last minute web series addition has been added -- Full Nelson the Series, created by Adam Paul and starring Carlos Bernard ('24') and YouTube's Lisa Nova.

Full Nelson :: Jake Nelson (Adam Paul, Hollywood Residential, How I Met Your Mother, The Informant) is running his Fresno wrestling promotion into the ground, he’s almost out of money and his star wrestler just dropped dead in the ring. But when scrawny Dylan Cole shows up to avenge his father’s death, Jake finds its unlikely Great White Hope. And Fresno may never be the same.